Welcome to SELRAHCO Management and Consultancy Services

The Organization

SELRAHCO PR SERVICES was organized in 1997 as part of SELRAHCO LEISURE, a tourism based management consulting and marketing company in Cebu, Philippines. As the years passed, the company grew and developed more clientele outside the tourism industry due to strong demands.

Charles Lim is the founder of SELRAHCO. He has vast PR experience in England where he spent his early career days after graduating with a degree in Communication Studies. In Asia he worked for several PR agencies including Grant, Comcore PR and Burson Marstellar with assignment in Singapore, Hong Kong and Kuala Lumpur. His accounts included BOAC (British Airways), Malaysia Airlines, Benson & Hedges, Dunlop, Volkswagen on a regional responsibility.

He was also in a Rotary work study exchange program in British Columbia, Canada and Washington State, USA where he spent most of his time with Boeing, Spokane World’s Fair and Vancouver Visitors and Convention Bureau.

Cebu Pacific moves towards paperless cockpit

Cebgo pilots equipped with iPads for EFBs

July 20, 2017 - Leading Philippine airline Cebu Pacific Air (PSE: CEB) has started to roll-out 5th Generation iPad devices for its pilots, as it begins to invest in paperless cockpit technology. The iPad will contain the pilots’ Electronic Flight Bags (EFB), an information management device that will helps flight crews perform tasks necessary to fly and navigate an aircraft.

CEB has started to equip pilots of its ATR aircraft fleet with the iPad EFBs last week. The ATRs are flown under CEB subsidiary Cebgo and are mainly used for inter-island routes across the Philippines. An initial 70 pilots were equipped with the iPad EFBs, with the carrier targeting to equip all 120 ATR pilots by July 13, 2017.

Selrahco Pledges support for Football for Life Program

Selrahco recently pledged its support for the Football for Life program based in Tacloban. The unique activity was designed to provide football clinics for children affected by typhoon Yolanda (Haiyan) in 2013. Started just months after the tragedy which devastated the City of Tacloban and its surrounding towns, leaving over a million people homeless and taking over 6,000 lives, the program has attracted hundreds of children and now has three centers.

All aboard for support. Charles Lim (in front seat) with Selrahco team and invited media from Cebu, Bacolod and Iloilo on a Cebu Pacific and URC sponsored trip.

Our Services

SELRACHO provides events activation for a good spectre of clients throughout the Philippines since the early 90s.

Its core services in public relations and marketing for both multi-national and home grown clients, soon expanded to special events and promotions.

SELRACHO’S event management functions include:

  • Product launches
  • Congress organizing
  • Exhibition
  • Store openings
  • In-store promos
  • Products promos
  • Road shows


  • Conceptualization
  • Costing
  • Staffing
  • Designing
  • Pre and Post event media coverage
  • Government relations
  • Talent sourcing

Cebu Pacific starts flying from Clark to Busuanga and Boracay

May 16, 2017

The Philippines' leading airline, Cebu Pacific (PSE: CEB), through its wholly-owned subsidiary, Cebgo, started flying directly from its Clark hub to two of the world's best islands, Boracay and Palawan. Cebgo began flying daily to and from Caticlan, Boracay; and thrice weekly (Monday, Wednesday, and Friday) to and from Busuanga in Palawan on May 15, 2017.

The maiden flights were inaugurated by (L to R) Angeles City Councilor Joseph Ponce; Angeles City Vice Mayor Bryan Nepomuceno; Department of Tourism Assistant Secretary Daniel Mendoza; Clark International Airport Corporation President Alexander Cauguiran; CEB Vice President for Corporate Affairs JR Mantaring; and Pampanga provincial board members Fritzie Dizon, and Benjamin Jocson.

The Power of Local Media

The Philippines has one of the most vibrant media network in the world. The country has 82 provinces with hundreds of cities and thousands of municipalities. With an average of three major local newspapers in each city, any adviser will be challenged with the task of selecting the right medium in targeting their clients.

The Public Relations scene is even more complex – with a web of hundred of editors and thousands of columnists and writers. One must create stories that suit the different local tastes and one that target to a much more specific readership, not mentioning the different dialects.