The Power of Local Media

The Philippines has one of the most vibrant media network in the world. The country has 82 provinces with hundreds of cities and thousands of municipalities. With an average of three major local newspapers in each city, any adviser will be challenged with the task of selecting the right medium in targeting their clients.

The Public Relations scene is even more complex – with a web of hundred of editors and thousands of columnists and writers. One must create stories that suit the different local tastes and one that target to a much more specific readership, not mentioning the different dialects.

With the role of PR firms and professionals to creatively craft a plan to bring a product to its target market, tools in communicating to the public have constantly changed-shifting from traditional to online media. But even with all the available technology today, one cannot underestimate the power of local media.

Local newspaper are generally the cheapest way to reach a mass audience at a fast pace. Circulation can run from 1,000 to 50,000 copies a day. Advertisements appear faster in local papers, sometimes, just hours after deciding on the materials. Also, newspaper often offers assistance with the design and production at a little or no charge at all.

Local newspaper can also be used for marketing in the future. They can provide valuable information on the buying habits of their readers

Local and regional cable channels makes television advertising more affordable than for the company. With its wide range of programming, local television advertising is a great choice for image building.

For most retailers, Radio is one very effective medium – offering the lowest “cost per thousand”. With all the advantages local advertising offers, it has already become a staple tool in promoting businesses-offering the best advertising rates at the same time delivering concrete results.

Amidst all these, stands SELRACHO, based in Cebu City in Central Philippines with operational bubs inBacolod and Iloilo in the Visayas; Davao, Zamboanga and Cagayan de Oro in Mindanao and several other key cities in Luzon.

SELRACHO believes in the power of local media, with its services specifically targeting local media of different key cities in the Visayas-Mindanao region. SELRACHO makers reaching local media easier.