Welcome to SELRAHCO Management and Consultancy Services

The Organization

SELRAHCO PR SERVICES was organized in 1997 as part of SELRAHCO LEISURE, a tourism based management consulting and marketing company in Cebu, Philippines. As the years passed, the company grew and developed more clientele outside the tourism industry due to strong demands.

Charles Lim is the founder of SELRAHCO. He has vast PR experience in England where he spent his early career days after graduating with a degree in Communication Studies. In Asia he worked for several PR agencies including Grant, Comcore PR and Burson Marstellar with assignment in Singapore, Hong Kong and Kuala Lumpur. His accounts included BOAC (British Airways), Malaysia Airlines, Benson & Hedges, Dunlop, Volkswagen on a regional responsibility.

He was also in a Rotary work study exchange program in British Columbia, Canada and Washington State, USA where he spent most of his time with Boeing, Spokane World’s Fair and Vancouver Visitors and Convention Bureau.

In the Philippines, Charles was involved in top management positions in some of Cebu’s most luxurious hotels and resorts such as Cebu Plaza, Coral Reef, Alegre Beach Resort and Maribago Bluewater Beach Resort as well Dakak Park Beach Resort (Dapitan) and Pearl Farm Beach Resort (Davao).

He also served Singapore Airlines and SilkAir officially as their general sales agent for their Southern Philippine operations in the early 90’s. he was also appointed a tourism commissioner for Cebu City over a ten year period.

SELRAHCO stand well in serving travel/tourism related clients today. It has annually staged signature events such as the TravelXchange and the Sports Tourism Forum 2005 in the Philippines.


711, Trinity Plaza Tower, N. Escario St., Cebu City 6000 Philippines.